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ANALISIS PREFERENSI KONSUMEN TERHADAP MINAT BELI PRODUK JAMU HERBAL TEMUVIT DI MALANG RAYA

Habibie, Rinaldi Rasyid (2018) ANALISIS PREFERENSI KONSUMEN TERHADAP MINAT BELI PRODUK JAMU HERBAL TEMUVIT DI MALANG RAYA. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This study aims to determine consumer preferences for buying interest in Temuvit herbal products for product quality, price quality, place quality, quality of promotion and service quality. Direct survey research method with data collection techniques through questionnaires. Respondents numbered 30 people with purposive sampling sampling consisting of 30 breeders who aimed to determine consideration in deciding to buy herbal Temuvit herbal products. The data obtained from the survey were analyzed using the test model (Classical Assumption), Analysis of Multiple Linear Regression, Descriptive Analysis, and Importance Performance Analysis. The results of this study showed based on the results of the F test sig F (0,000) <α = 0.05, it was found that product variables, price, place, promotion, service quality had an effect on buying interest for the purchase of Temuvit herbal medicine while based on the results in the T test (T table = 2.064) that the product variable (6,184> 2,064) was the most has a significant effect on buying interest for the purchase of Temuvit herbal medicine

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201410350311112
Keywords: consumer preferences, buying interest, herbal medicine, temuvi
Subjects: S Agriculture > SF Animal culture
Divisions: Faculty of Agriculture and Animal Husbandry > Department of Animal Husbandry (54231)
Depositing User: Agung Gallant Setiabudi
Date Deposited: 25 Mar 2019 03:42
Last Modified: 25 Mar 2019 03:42
URI : http://eprints.umm.ac.id/id/eprint/45491

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