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PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN

Kurniawan, Rado (2018) PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN. Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

The purpose of the study is to test the quality of service to purchasing decisions; test prices for purchasing decisions; test the effect; examine the dominant influence between service quality and price on purchasing decisions. Data collection method uses a questionnaire. Total sample 90 people taken by purposive sampling. Furthermore, the data were analysed by using a multiple linear regression analysis. The results showed that service quality has a positive and significant effect on purchasing decisions; prices have a positive and significant effect on purchasing decisions; Service quality variables have a dominant influence on purchasing decisions.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201310160311493
Keywords: service quality, price, purchasing decision
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 20 Mar 2019 02:07
Last Modified: 20 Mar 2019 02:07
URI : http://eprints.umm.ac.id/id/eprint/45373

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