ANALISIS BAURAN PEMASARAN YANG DIPERTIMBANGKAN KONSUMEN DALAM PEMBELIAN ROKOK “X” MILD (Studi Pada Konsumen Di Kecamatan Plaosan Kabupaten Magetan)

HUDYONO, HENDRIK ASRI (2008) ANALISIS BAURAN PEMASARAN YANG DIPERTIMBANGKAN KONSUMEN DALAM PEMBELIAN ROKOK “X” MILD (Studi Pada Konsumen Di Kecamatan Plaosan Kabupaten Magetan). Other thesis, University of Muhammadiyah Malang.

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Abstract

The research purposes is, to know of variable which Which Consumer Opinion In Buying Cigarette “X” Mild (Research In Kecamatan Plaosan Kabupaten Magetan Consumer’s)”. See The research purposes which wish specialy reach for company. Company hope can as extra information in upgrading draft total selling based on behavior costumer. Analyzer used in this reasearch is Factor Analysis Methode, where Factor Analysis is prosedure group which purpose reduction data, resume from many one inside or anything factor. Base on output reseach and discussion which was conducted that can conclused from the analysis factor that have done, there are 6 factors could be consideration by consumen to make a “X” Mild cigarettes purchasing in Kecamatan Plaosan Kabupaten Magetan. The sixth factor such as complementary product factor, additional product factor, product image factor, promotion factor, product guarantee factor, and sponsor factor. Additional product factor such as commercial imitate, attractive packaging, brand, commercial from radio, and achievable price are the most considerate factor by consumen to make “X” Mild cigarettes buying in Kecamatan Plaosan Kabuaten Magetan. This research suggestion are to give more attention additional factor that given to consumen, it is because that factor is the most considerating factor in buying product. The content from additional product are achievable price decision, commercial from radio, brand, attractive packaging, commercial imitate. The sugestion for the next researcher who want to continue this research is to completing it. That are using another variabel or additing sample and using another analysis tool until this research can be more develop and broader concept.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Anggit Aldila
Date Deposited: 07 May 2012 04:24
Last Modified: 07 May 2012 04:24
URI: http://eprints.umm.ac.id/id/eprint/4487

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