Konsep Komunikasi Pembentukan Positioning Daerah Tujuan Wisata Provinsi Nusa Tenggara Barat Tahun 2009 (Studi di Dinas Kebudayaan dan Pariwisata Provinsi NTB)

HIDAYATI, RAHMI (2008) Konsep Komunikasi Pembentukan Positioning Daerah Tujuan Wisata Provinsi Nusa Tenggara Barat Tahun 2009 (Studi di Dinas Kebudayaan dan Pariwisata Provinsi NTB). Other thesis, University of Muhammadiyah Malang.

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Abstract

This research background is the tourism positioning that have not the rigth existence yet from the national level to the region level. By Visit Indonesia 2008 (VI2008) moment, West Nusa Tenggara Province (NTB) choosen as one of five considered superior tourism destinations. By this chance, NTB try to introduce the identity and and the speciality by performed the Tourism Region Destination (TRD) Positioninng for year 2009. It refers to the comunications effort to positioning a region destination in people mind by scroing and identification it as suit as the perception in their mind. The problem statement in this research is “what and how the system, element and communication media that have use to be by Disbudpar of Province NTB by means of Regional Positioning Strategy (RPS) to perform NTB positioning as a considered superior tourism destination facing in Tourism Visit Year, exactly at year 2009 by the Visit Indonesia 2008 moment? This research close to the kualitative research by descriptive type of research. The data gathered by interview, observations and documentations. This data showed by the simplifications of STOPSIT Analysis (Segmentation, Targeting, Objectives, Positioning, Sequence of Tools, Integrating, Tools). It used because there were the principal element of analysis about the positioning (position) tourism brand which will be rigth up next to the tourists mind set as long as visited the region destination especially at the tourism destination of NTB Province. The research results is explain according to RPS which applied in TRD positioning of NTB by Disbudpar of Province NTB. RPS showed some categories that be needed as the diferenciation elements to perform the positioning such as community, nature, and the culture value in NTB, which consist of language, arts, etnic, attitude, tradision, and behave relationship patterns of the society in NTB. It performed because the positioning is relate with the diferenciation atributs. This conditon by other words of the brand name is “LombokSumbawa, Diversity in A Harmony” or “LombokSumbawa, Keanekaragaman dalam Satu Keselarasan”. The conclusion of this research that the TRD positioning perform of NTB at 2009 communication concept which refers to the added value is the point relations with the consumen. It is not only refers to the effort of region promote. The positioning communicaton concept which refers to the image of tourism destination of NTB that inroduce by means of the brand name strength that choosen. It means to the result attain are NTB should be performed as a perception that focus in consumen remind, orientation to the benefit of positioning for the long time scale, high commited to the consumen, and Disbudpar NTB continuely doing a contact with the consumen by means of the rigth and representative external communications media used to be.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anggit Aldila
Date Deposited: 07 May 2012 04:04
Last Modified: 07 May 2012 04:04
URI: http://eprints.umm.ac.id/id/eprint/4477

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