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KAKANG MBAKYU SEBAGAI MEDIA PROMOSI PARIWISATA KOTA MALANG (STUDI PADA DINAS KEBUDAYAAN DAN PARIWISATA KOTA MALANG)

Sari, Risna (2019) KAKANG MBAKYU SEBAGAI MEDIA PROMOSI PARIWISATA KOTA MALANG (STUDI PADA DINAS KEBUDAYAAN DAN PARIWISATA KOTA MALANG). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

Kakang mbakyu as a tourism promotion media in Malang City. There are two problems that are the focus of this research which include the implementation and enhancement factors in the activities of kakang mbakyu as a tourism promotion media in Malang City. Meanwhile, to answer these problems, this research use theory of policy implementation and model of the promotion of Attention, Interest, Desire, Action (AIDA). This study uses descriptive-qualitative research methods. Data sources used are in the form of interviews, documents from the Malang City Culture and Tourism Office and journals or books relevant to this research. The research subjects consist of the staff of the Tourism and Culture Office of the City of Malang and the Management of the Kakang Mbakyu (Pakandayu) Circle of Friends of Malang City. Data collection techniques use the method of observation, interviews and documentation. While the data analysis technique uses four stages including, data collection, data reduction, data presentation, and conclusion drawing. The results of this study indicate that the activities of Kakang Mbakyu can be one of Malang's tourism promotion media. This activity was carried out by the Department of Culture and Tourism of Malang City assisted by the association of Kakang Mbakyu. The process of planning activities is top down, but in the preparation of the grand final election of Kakang Mbakyu, the Office involves the Pakandayu association. This activity is supported by the budget of Malang City, Rp. 275,000,000 in 2017 and Rp. 305,000,000 in 2018. Types of tourism promotion activities that include tourism events in several tourist attractions such as the inauguration of Mpu Purwa Museum, activities in the thematic village of Kota Malang and Malang Herittage activities. While promotion through social media is done through Facebook and Instagram accounts.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201410050311024
Keywords: Kakang Mbakyu activity, Promotion Media, Tourism
Subjects: J Political Science > JS Local government Municipal government
Divisions: Faculty of Social and Political Science > Department of Government Sience (65201)
Depositing User: CKO Repository
Date Deposited: 01 Mar 2019 08:29
Last Modified: 01 Mar 2019 08:29
URI : http://eprints.umm.ac.id/id/eprint/44735

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