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PENGARUH HARGA, KUALITAS PRODUK DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN MADU DI AGRO TAWON RIMBA RAYA LAWANG, MALANG

Efendi, Arief Yusuf Ramadhan (2018) PENGARUH HARGA, KUALITAS PRODUK DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN MADU DI AGRO TAWON RIMBA RAYA LAWANG, MALANG. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

Honey became one of the efforts in the field of food is quite promising. Honey has broad market potential and good prospects so much honey beekeepers compete in the business of beekeeping honey. The number of new competitors in the business of honey products, especially local honey with a variety of brands, price and product quality and supported by a change in consumer behavior is expected to have an impact on consumers in the purchase decision of honey products. This study aimed to determine the effect of price, quality and location significantly influence consumer purchasing decisions on honey products in Agro Tawon Rimba Raya. The sampling method by using accidental sampling of 50 respondents. The method used to perform data analysis is using multiple linear regression analysis. The results showed that consumers who buy honey products majority are female with predominantly between the ages of 31-40 years, the majority of honey consumers domiciled in Malang, employment status as private employees and the majority of consumers of honey have high levels of income of Rp. 2,000,000-Rp. 4000,000. Based on the test results indicate that the variable price, product quality and location of significant positive effect on purchasing decisions honey products Agro Tawon Rimba Raya with most dominating variable is the location as variables that influence purchasing decisions Agro Bee honey products Rimba Raya in District Lawang Malang.

Item Type: Thesis (Bachelors Degree (S1))
Additional Information: 201410210311197
Uncontrolled Keywords: Price, Quality Products, Locations, Purchase Decision
Subjects: S Agriculture > S Agriculture (General)
Divisions: Faculty of Agriculture & Animal Husbandry > Department of Agribusiness
Depositing User: Administration Library UMM 2
Date Deposited: 21 Feb 2019 01:33
Last Modified: 21 Feb 2019 01:33
URI : http://eprints.umm.ac.id/id/eprint/44462

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