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ANALISIS SALURAN PEMASARAN PEPAYA CALIFORNIA DI DESA PASIRIAN, KECAMATAN PASIRIAN, KABUPATEN LUMAJANG

Purnomo, Martino Eko (2018) ANALISIS SALURAN PEMASARAN PEPAYA CALIFORNIA DI DESA PASIRIAN, KECAMATAN PASIRIAN, KABUPATEN LUMAJANG. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

Indonesia is a country that has a tropical climate. Land owned can be planted with various types of horticulture plants. Fruit products in Indonesia are quite large and have a wide enough market to be able to provide a large enough value to be exported abroad. The purpose of this study was to analyze the existence of California Papaya marketing channels at the level of farmers to retailers, Knowing the margins of Marketing, margin distribution and share, Knowing the perfect marketing channels in the global market. This research was conducted in Pasirian Village, Pasirian District, Lumajang Regency. The selection of research locations was done intentionally. The population of California Papaya farmers in Pasirian Village is 35 people. Methods of determining the sample of traders using snowball sampling. Therefore the technique for sampling is done by census. The results showed that there were three marketing channels in Pasirian Village namely, I: Farmers → Brokers → Collectors → Wholesalers → Retailers, II: Farmers → Collectors → Wholesalers → Retailers, III: Farmers → Wholesalers → Retailers. On channel I has a total marketing cost of Rp. 1646.7, - / kg, marketing margin of Rp. 4000 / kg, marketing profits of Rp. 2353.6, - / kg, and farmer 'share of 27.3%. In channel II the total marketing costs were Rp 1353.8, - / kg, the marketing margin was Rp. 2950 / kg, marketing profits were 1546.2 / kg, and for the farmer 's share it was 37.7%. On channel III the total marketing costs were Rp 557, - / kg, marketing margins were Rp 2000, - / kg, marketing profits Rp 1443, - / kg, and for farmer 's share it was 55.5%. Judging from the elasticity of transmission from the three channels in the Pasirian Village there is channel I which has a perfect competition market.

Item Type: Thesis (Bachelors Degree (S1))
Additional Information: 201310210311080
Uncontrolled Keywords: Marketing, California papaya, marketing margins
Subjects: S Agriculture > S Agriculture (General)
S Agriculture > SB Plant culture
Divisions: Faculty of Agriculture & Animal Husbandry > Department of Agribusiness
Depositing User: Administration Library UMM 2
Date Deposited: 07 Feb 2019 02:21
Last Modified: 07 Feb 2019 02:21
URI : http://eprints.umm.ac.id/id/eprint/44063

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