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ANALISIS FAKTOR-FAKTOR YANG MEMOTIVASI KONSUMEN DALAM BERBELANJA DI PASAR TRADISIONAL TAWANGMANGU KOTA MALANG (Studi Kasus di Pasar Tawangmangu, Kecamatan Lowokwaru, Kota Malang)

Fallakhi, Madha Rifal (2018) ANALISIS FAKTOR-FAKTOR YANG MEMOTIVASI KONSUMEN DALAM BERBELANJA DI PASAR TRADISIONAL TAWANGMANGU KOTA MALANG (Studi Kasus di Pasar Tawangmangu, Kecamatan Lowokwaru, Kota Malang). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

The development of modern market gives more alternative for consumers to choose shopping center, while the existence of traditional market begins to be threatened. This research is aimed: (1) to describe consumers’ characteristics at Tawangmangu Traditional Market Malang City. (2) To analyze the variable influences (product price, dealing system, the location of market, service quality, convenience and safety, product variation, product and promotion quality) on consumers’ motivation to buy at Tawangmangu Traditional Market Malang City. The samples of this research were 100 respondents taken using Nonprobability Sampling method and Accidental Sampling technique. The data analysis used in this research was multiple linear regression statistical analysis method. The location of this research was determined using Purposive Sampling at Tawagmangu Traditional Market Malang City. The results of this research were (1) The Characteristic based on Gender, 95% of them are females, 5% of them are males. Based on Age, 3% of them are <20 years old, 24% of them are 21-29 years old, 46% of them are 30-39 years old, 20% of them are 40-49 years old, 7% of them are 50-59 years old. Based on Job, 18% Students, 6% Entrepreneurs, 13% Private Employees, 4% Government Employees, 59% Housewife (2) Product Price Variable, Dealing System, Market Location, Service Quality, Convenience and Safety, Product Variation, Product and Promotion Quality gives simultaneous effect for about 74,67% towards buying motivation (Y)

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201410210311035
Keywords: Motivation, Consumers’ Characteristics, Traditional Market, Modern Market
Subjects: S Agriculture > S Agriculture (General)
Divisions: Faculty of Agriculture and Animal Husbandry > Department of Agribusiness (54201)
Depositing User: Agung Gallant Setiabudi
Date Deposited: 07 Feb 2019 02:18
Last Modified: 07 Feb 2019 02:18
URI : http://eprints.umm.ac.id/id/eprint/44062

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