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ANALISIS EFEKTIVITAS PEMASARAN MAKANAN SIAP SAJI MELALUI TRANSPORTASI ONLINE DI KOTA MALANG

PRAYOGA, RAHADYAN (2018) ANALISIS EFEKTIVITAS PEMASARAN MAKANAN SIAP SAJI MELALUI TRANSPORTASI ONLINE DI KOTA MALANG. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

Rapid technological advances can bring changes in people's lives both in lifestyle, mindset, and food consumption patterns. The adoption of the latest technologies such as online transportation can change the way the producers are concerned to use this technology. Research conducted in 2018 entitled "Analysis of Marketing Effectiveness of Ready-to-Eat Food Through Online Transportation in the City of Malang" aims to: (1) Know the differences in sales volume before and after using online transportation. (2) Knowing the difference in transaction value before and after using online transportation. The chosen location is Malang City. This study uses a quantitative research approach, data sources are primary and secondary, the analysis used is the analysis of paired sample t test. Paired sample t test test results on sales volume seen from the probability value of 0.000 <0.05 means that there is a difference in the average sales volume after using online transportation. Paired sample t test test results on the transaction value of 0,000 <0.05 means that there is a difference in the average transaction value after using online transportation. Paired sample t test test results on the number of transactions is 0.245> 0.05, meaning there is no difference in the average number of transactions after using online transportation. decreased after using online transportation. Sales volume and transaction value have increased after fast food vendors use online transportation, but there are no differences in the number of transactions before using online transportation.

Item Type: Thesis (Bachelors Degree (S1))
Additional Information: 201410210311171
Uncontrolled Keywords: Online Transportation, Sales Volume, Transaction Value, Transaction Amount
Subjects: S Agriculture > S Agriculture (General)
Depositing User: Administration Library UMM 2
Date Deposited: 30 Jan 2019 09:14
Last Modified: 30 Jan 2019 09:14
URI : http://eprints.umm.ac.id/id/eprint/43835

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