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ANALISIS PREFERENSI KONSUMEN KERIPIK APEL DI ISTANA OLEH-OLEH BRAWIJAYA KOTA BATU

Syahfithri, Nurul Fajriah (2018) ANALISIS PREFERENSI KONSUMEN KERIPIK APEL DI ISTANA OLEH-OLEH BRAWIJAYA KOTA BATU. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

Batu City is famous as a tourist city and an icon of apples, because it has an agricultural sector that produces horticulture crops such as apples. The produce from apples is traded in the form of fresh fruit directly and is used as the main raw material for making various kinds of products. Apple chips are the result of processed snack products sold specifically in the city of stone. Brawijaya Souvenir Palace is one of the centers for buying souvenirs in Batu City. Selling various types of apple chips, making consumer preferences take precedence in buying apple chips. This study aims to: (1) Know consumer preferences for attributes (brand, quality, size and packaging) and price of apple chips at the Brawijaya Souvenir Palace Batu City. (2) Know the process of consumer purchasing decisions for apple chips at the Brawijaya Souvenir Palace Batu City. Determination of the sample in this study was conducted by accidental sampling method with a sample of 60 respondents. The data used in this study comes from primary data. The analysis used was chi square analysis and descriptive. The results of the study showed that from the chi square analysis, it was known from the four attributes of apple chips observed that the probabilitis value was smaller than 0.05. That is, there is a relationship between consumer preferences and the four attributes of apple chips in Brawijaya. Based on descriptive results indicate that the process of purchasing apple chips consists of several stages, namely the introduction of needs, information seeking, evaluation of alternatives, the purchase process, and post-purchase behavior.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201410210311194
Keywords: Apple chips, consumer preferences, purchasing decisions
Subjects: S Agriculture > S Agriculture (General)
Divisions: Faculty of Agriculture and Animal Husbandry > Department of Agribusiness (54201)
Depositing User: Agung Gallant Setiabudi
Date Deposited: 30 Jan 2019 08:42
Last Modified: 30 Jan 2019 08:42
URI : http://eprints.umm.ac.id/id/eprint/43832

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