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ANALISIS STRATEGI PEMASARAN GELONDONGAN UDANG VANAME DI KECAMATAN SIDAYU KABUPATEN GRESIK

Laili, Nur Fitriyatul (2018) ANALISIS STRATEGI PEMASARAN GELONDONGAN UDANG VANAME DI KECAMATAN SIDAYU KABUPATEN GRESIK. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

Indonesia is an agricultural country, where the majority of the population of Indonesia earns a living in agriculture, animal husbandry, plantations, fisheries. The fisheries sector is one of the national economic sectors in addition to other sectors. The fisheries sector is one of the sectors in driving the Indonesian economy and to improve the economy of the Indonesian people, especially the fishermen. Sidayu District Gresik Regency is an area where most of the people work in fishpond fisheries. The purpose of this study is 1) to compile factor internal and external cultivation of vaname shrimp seeds. 2) To compile a marketing strategy for vaname shrimp seed cultivation in Sidayu District, Gresik Regency. This research was conducted in Sidayu District, Gresik Regency. This research comes from primary data and secondary data. The data analysis method used to determine the marketing strategy of vaname shrimp seeds using SWOT analysis. The results showed that the marketing of vaname shrimp seeds in Sidayu District, Gresik Regency had the main strength of having many customers, the main disadvantage of not having private transportation, the main opportunity was wide market absorption, and the main threat was uncertain weather. The alternative strategy generated from this study is a strategy that supports aggressive growth policies (S-O).

Item Type: Thesis (Bachelors Degree (S1))
Additional Information: 201410210311176
Uncontrolled Keywords: Vaname shrimp, SWOT Analysis, Marketing Strategy
Subjects: S Agriculture > S Agriculture (General)
Divisions: Faculty of Agriculture & Animal Husbandry > Department of Agribusiness
Depositing User: Administration Library UMM 2
Date Deposited: 30 Jan 2019 08:20
Last Modified: 30 Jan 2019 08:20
URI : http://eprints.umm.ac.id/id/eprint/43831

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