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PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING (Studi Empiris pada Bank Bukopin Cabang Kediri)

Novita, Sandra Dwi Nur (2018) PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING (Studi Empiris pada Bank Bukopin Cabang Kediri). Masters (S2) thesis, University Of Muhammadiyah Malang.

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Abstract

The purpose of study was to examine the influence of experiental marketing towards customer loyalty with customer satisfaction as intervening variable at Bank Bukopin Kediri. The sample in this study 225 respondent, the sampling method used was purposive sampling method from population of customer Bank Bukopin Kediri, the analytical tool used in this research is the method of path analisis The result of study indicated that experiential marketing influenced positive and significant on customer satisfaction, experiential marketing influenced positive and signifikant on customer loyalty, satisfaction influenced positive and significant on customer loyalty, experiential marketing influenced positive and significant on customer loyalty with customer satisfaction as intervening variabel.

Item Type: Thesis (Masters (S2))
Student ID: 201510280211031
Keywords: experiental marketing, satisfaction and loyality
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
H Social Sciences > HJ Public Finance
Divisions: Postgraduate > Master of Management (61101)
Depositing User: Moh. Zawawi
Date Deposited: 29 Jan 2019 09:13
Last Modified: 29 Jan 2019 09:13
URI : http://eprints.umm.ac.id/id/eprint/43772

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