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FAKTOR-FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM KEPUTUSAN PEMBELIAN PADA SWALAYAN ETNA MALANG (Study pada Jl. Teluk Etna III no. 2 Arjosari, Malang)

Herlambang, Tito (2018) FAKTOR-FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM KEPUTUSAN PEMBELIAN PADA SWALAYAN ETNA MALANG (Study pada Jl. Teluk Etna III no. 2 Arjosari, Malang). Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This study was conducted with the aim to determine the factors that considered in purchasing decisions at Malang Etna Supermarket. With the many products on the market, in this case requires marketers to be able to provide more quality products, affordable prices, and strategic locations and easy to reach. Based on this the company must consider consumers more as one of the important factors in the market, because by paying attention to the needs and desires of consumers the company can win market competition because they want to know more clearly what factors influence or are considered by consumers in making purchasing decisions against products that are in Malang Etna Supermarket. Data analysis method used is factor analysis using SPSS 21.0 for Windows Software. Data obtained using a questionnaire with a total sample of 100 respondents from consumers of Malang Etna Supermarket. The results of the study indicate that the variables or factors namely the products offered by the Malang Etna Supermarket have a positive effect on purchasing decisions.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201110160311083
Keywords: Factor analysis, Malang etna supermarket, purchasing decision
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 29 Jan 2019 04:50
Last Modified: 29 Jan 2019 04:50
URI : http://eprints.umm.ac.id/id/eprint/43748

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