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PENGARUH KEPUASAN PELANGGAN DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS MEREK SMARTPHONE SAMSUNG

Marom, Aufal (2018) PENGARUH KEPUASAN PELANGGAN DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS MEREK SMARTPHONE SAMSUNG. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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BAB I.pdf

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Abstract

This study aims to describe brand loyalty, customer satisfaction, and brand trust, examine the effect of customer satisfaction and brand trust simultaneously on brand loyalty, examine the effect of customer satisfaction on brand loyalty, examine the effect of brand trust on brand loyalty, examine the dominant influence between customer satisfaction and brand trust on brand loyalty. The data collection techniques used was questionnaire. Total sample 100 people taken by accidental sampling. Furthermore, the data were analysed by using a range of scales scale and multiple linear regression analysis. The results showed brand loyalty high category, customer satisfaction category satisfied, and brand trust category good, customer satisfaction and brand trust simultaneously affect brand loyalty, customer satisfaction has a positive and significant effect on brand loyalty, brand trust has a positive and significant effect on brand loyalty, brand trust variables have a dominant influence on brand loyalty.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201310160311307
Keywords: customer satisfaction, brand trust, brand loyalty
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 28 Jan 2019 04:21
Last Modified: 28 Jan 2019 04:21
URI : http://eprints.umm.ac.id/id/eprint/43693

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