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STRATEGI PENGEMBANGAN USAHA JENANG KELAPA MUDA PADA UD. MANDIRI DI KABUPATEN JOMBANG

Irawan, tamas Budi Sahtya (2018) STRATEGI PENGEMBANGAN USAHA JENANG KELAPA MUDA PADA UD. MANDIRI DI KABUPATEN JOMBANG. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

Young coconut jenang is one of Jombang special foods. One of the companies that produces young coconut jenang is UD. Mandiri. UD. Mandiri is a company that has been established since 1980 and initiated by Mr. Abdoel Chakim, on street of Arjuna, north Denanyar Gang. II / 29 Jombang. Nowadays, the condition of UD. Mandiri is in a good condition, but it still needs to develop and apply the right strategy, so that it can improve the company's operational performance and infrastructure. The purpose of this study was to find out the strengths, weaknesses, opportunities, threats and to know the strategy of developing the business of young coconut jenang at UD. Mandiri in Jombang Regency. The method of selecting the location of the study was done purposively (deliberately) with the consideration that the area is a place of business of young coconut and one of Jombang's special foods. The sampling technique used is Accidental Sampling. The study was conducted for approximately 1 month at UD. Mandiri. Data collection was done by using a questionnaire that has been given to each respondent. The data analysis used in this study are EFAS matrix analysis, IFAS, SWOT diagram. The results of this research showed that the strength possessed by UD. Mandiri, is a more affordable price than the others, have been registered in the P-IRT Agency. The weaknesses are lack of strategic location, lack of promotion on internet media, threats that are owned by typical souvenirs of Jombang, become the main choice of snack events, as well as threats that are owned by there are substitute goods in this modern era from other competitor’s products which have more variation. Based on the results of the research and analysis above, it has been found that the appropriate strategy formulation is (growht strategy) means supporting aggressive policies.

Item Type: Thesis (Bachelors Degree (S1))
Additional Information: 201310210311073
Uncontrolled Keywords: UD. Mandiri, Development strategy, EFAS matrix, IFAS, SWOT diagram.
Subjects: S Agriculture > S Agriculture (General)
Divisions: Faculty of Agriculture & Animal Husbandry > Department of Agribusiness
Depositing User: Administration Library UMM 2
Date Deposited: 28 Jan 2019 01:45
Last Modified: 28 Jan 2019 01:45
URI : http://eprints.umm.ac.id/id/eprint/43664

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