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ANALISIS PERILAKU KONSUMEN TERHADAP KEPUTUSAN BERWISATA DI AGROWISATA KEBUN BELIMBING, KECAMATAN KALITIDU, KABUPATEN BOJONEGORO

Arivianto, M. Rubal (2018) ANALISIS PERILAKU KONSUMEN TERHADAP KEPUTUSAN BERWISATA DI AGROWISATA KEBUN BELIMBING, KECAMATAN KALITIDU, KABUPATEN BOJONEGORO. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

Tourism is one of the potential sectors that Indonesian people have. Increasing the number of national traveller in 2011 to 2016 by an average of 4.48 percent did not have a positive impact on increase the number of tourists in Agrowisata Kebun Belimbing in 2017. That encourage tourism managers to compete to attract tourists related to the behavior of consumers' travel decisions and the factors that influence them. This research aims to 1) Analyze factors that influence the decision to travel in Agrowisata Kebun Belimbing in Bojonegoro Regency. 2) Analyze decision making on a tour in the Agrowisata Kebun Belimbing in Bojonegoro Regency. Type of this research is qualitative and quantitative research using primary data. Data processing methods used are descriptive analysis and multiple linear regression analysis. The results of this study are 1) The location (

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201410210311137
Keywords: Consumer behavior, decision to travel, agrotourism
Subjects: S Agriculture > S Agriculture (General)
Divisions: Faculty of Agriculture and Animal Husbandry > Department of Agribusiness (54201)
Depositing User: Agung Gallant Setiabudi
Date Deposited: 28 Jan 2019 01:38
Last Modified: 28 Jan 2019 01:38
URI : http://eprints.umm.ac.id/id/eprint/43663

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