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ANALISIS MARGIN PEMASARAN SUSU SAPI DI KECAMATAN PUSPO KABUPATEN PASURUAN

Misbahul,, Bagas Amin (2018) ANALISIS MARGIN PEMASARAN SUSU SAPI DI KECAMATAN PUSPO KABUPATEN PASURUAN. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

The objectives of this study were: 1) To find out about the distribution of cow's milk in Puspo Subdistrict, Pasuruan Regency 2) To find out the amount of costs, profits, and marketing margins of cow's milk. Data taken by primary data and secondary data. Data were analyzed using quantitative descriptive analysis and marketing margins. Based on the results of the analysis, it can be seen that in marketing its products, farmers in Puspo Subdistrict apply two marketing margin channels, namely marketing channels, channel levels and marketing margin channels for all levels. Based on the results of the analysis, it can be seen that the marketing margin channel costs by using KUD can be determined the costs found in the KUD in purchasing milk from farmers, which is Rp.2,736, the amount of profit is Rp. 2,764 with a total marketing margin of Rp. 500, - As for using the marketing margin channel of collectors, the amount of the costs incurred can be determined, namely Rp. 2,736, total profit of Rp. 3,264 with a total marketing margin of Rp. 1,500, -

Item Type: Thesis (Bachelors Degree (S1))
Additional Information: 201410210311130
Uncontrolled Keywords: Marketing margin for cow's milk, total cost, income
Subjects: S Agriculture > S Agriculture (General)
Divisions: Faculty of Agriculture & Animal Husbandry > Department of Agribusiness
Depositing User: Administration Library UMM 2
Date Deposited: 28 Jan 2019 01:21
Last Modified: 28 Jan 2019 01:21
URI : http://eprints.umm.ac.id/id/eprint/43659

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