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MAKNA PRODUK BERHADIAH BAGI MASYARAKAT KOTA(Studi pada masyarakat Kelurahan Jatimulyo, Kecamatan Lowokwaru, Malang)

Assidiqi, Vian Zulmi (2007) MAKNA PRODUK BERHADIAH BAGI MASYARAKAT KOTA(Studi pada masyarakat Kelurahan Jatimulyo, Kecamatan Lowokwaru, Malang). Other thesis, University of Muhammadiyah Malang.


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The meaning is the whole device insights, feelings and tendencies in action raised by an idea, action or goods. Once the critical position of the interpretation of meaning in the tradition of phenomenology, so it is believed that human action on something, is a consequence of which they give meaning to these things. As a further development and traditions of phenomenology, symbolic interactionism flow also stressed that human beings act towards people, things or events based on the meanings they give to him. Product is all that can be offered to the market to be noticed, held, used, or consumed that can satisfy the desire or need for the wearer. Product prizes are products that offer or provide a gift for every purchase that product. Buyers will get a prize if you buy products such prizes. Prizes can be money, goods or services. Gifts can include gifts, directly or indirectly in the form of gifts in the form of lottery. a product that offers a prize gift, indirectly the public attention to symbols and meanings of giving the gift. Product prizes at the Village Jatimulyo already become the talk of the community. The residents believe was a gift from a product with prizes that do exist. Not just the promises that exist in television commercials alone. Because there were many people who never get the prize. Not only are consumers interested in purchasing these products, the people who have any stores interested in selling the product. In fact the environment can also make consumers interested in products with prizes. There are people who initially did not believe in the existence of products that provide gifts for the buyers, then believe and are interested in purchasing these products after a neighbor who received a gift, or after seeing a television that shows the people who get the prize of the product. With the existence of such phenomena that the researchers wanted to explore the meaning of product prizes for the people of particular community and do Jatimulyo village that is descriptive qualitative research, entitled "The meaning of Prizes Items for People City" (Studies in Society Jatimulyo Village, District chatter, Malang). The formulation of the problem in this research is what is the meaning Products Society Prizes for the City, and the purpose of this research is to know the meaning of Products Society Prizes for the City. This research was conducted at Kelurahan Jatimulyo, District chatter, Malang. Data collection techniques used are observation, interviews, and documentation. Analysis using descriptive qualitative data, with respondents drawn from 25 population is Accidental sampling. The results obtained from observations and interviews about the meaning Prizes Items for People is, people do an act in terms of this research is to buy products with prizes based on the meaning of the product itself. And also people from doing any act on the basis of the meaning, the people always interpret the results of interactions that are made. From the results of a study entitled "The meaning of Prizes Items for People City" is there some kind of meaning that arise out of the community. Among other things, namely: the meaning of needs, meaning profit, opportunity, appreciation, attention, intimacy, curiosity, meaning lied, meaning knowledge, and meaning of inspiration. In conclusion, Village People Praise be to Allaah Jatimulyo interested in product prizes. This can be seen from some of the meaning conveyed by several informants that the majority gives positive meaning to the product of this prize. But there are also negative meanings conveyed by some informants. Nevertheless, they still buy the products these prizes. Because the coincidence of products they need to give gifts bid. Like it or not they still buy the product. But it's in fact, now the company's strategy to give the lure of prizes of their products is very widespread, and quite successfully. Especially on products that are reachable by all circles of society.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HM Sociology
Divisions: Faculty of Social and Political Science > Department of Sociology (69201)
Depositing User: Zainul Afandi
Date Deposited: 05 May 2012 04:01
Last Modified: 05 May 2012 04:01

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