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ANALISIS EFEKTIVITAS IKLAN DEDUREN DI MEDIA SOSIAL FACEBOOK DENGAN METODE AIDA (ATTENTION, INTEREST, DESIRE AND ACTION)

Pristikawati, Puput (2018) ANALISIS EFEKTIVITAS IKLAN DEDUREN DI MEDIA SOSIAL FACEBOOK DENGAN METODE AIDA (ATTENTION, INTEREST, DESIRE AND ACTION). Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

The purpose of the research is to measure the effectiveness of DeDuren advertisement on social media Facebook AIDA model method. This research was conducted by distributing 100 questionnaires in Malang city by using simple random sampling technique. The studied variable to measure the effectiveness of attention, interest, desire, and action. The result of this research from an average score of respondent’s statements that measure the attention dimension with the result 3,44, the result of interest dimension is 2,89, the result of desire dimension is 3,19, and the result of the action dimension is 3,01. So that the result shows that DeDuren advertisements on social media Facebook is 3,13 and the results are quite effective

Item Type: Thesis (Undergraduate (S1))
Student ID: 201310160311151
Keywords: the effectiveness of the advertisement, social media, AIDA method
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 21 Jan 2019 01:02
Last Modified: 21 Jan 2019 01:02
URI : http://eprints.umm.ac.id/id/eprint/43458

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