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PENGARUH PEMILIHAN LOKASI USAHA TERHADAP KEBERHASILAN USAHA JASA (Studi Pada Usaha Kafe Berskala Mikro/Kecil Sekitar Kampus di Kota Malang)

Mianto, Doni Rio (2018) PENGARUH PEMILIHAN LOKASI USAHA TERHADAP KEBERHASILAN USAHA JASA (Studi Pada Usaha Kafe Berskala Mikro/Kecil Sekitar Kampus di Kota Malang). Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This study aims to examine the effect of business location selection on the success of service businesses in micro / small scale cafe businesses around the campus in Malang City by using independent variables : access, traffic, parking, environment, labor and dependent variables : business success. Sampling was purposive sampling method by giving questionnaires to cafe owners as many 40 respondents and analytical methods used in this study are multiple regression models. The results showed that access, traffic, parking, environment and labor has positive and significant impact on business success. Of the five independent variables access is a variable that has the greatest influence compared to other variables. Therefore, in choosing the location of the business, the business owner should pay more attention to access the location of the business.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201410160311509
Keywords: business success, choice of location, micro / small cafe business
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 19 Jan 2019 01:59
Last Modified: 19 Jan 2019 01:59
URI : http://eprints.umm.ac.id/id/eprint/43425

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