UMM Institutional Repository

KOMUNIKASI PEMASARAN TERPADU DALAM INDUSTRI KREATIF FILM LOKAL (STUDI PADA FILM SATU JIWA UNTUK INDONESIA: DARAH BIRU AREMA 2)

Hakim, Lukman (2018) KOMUNIKASI PEMASARAN TERPADU DALAM INDUSTRI KREATIF FILM LOKAL (STUDI PADA FILM SATU JIWA UNTUK INDONESIA: DARAH BIRU AREMA 2). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

[img]
Preview
Text
PENDAHULUAN.pdf

Download (1MB) | Preview
[img]
Preview
Text
BAB I.pdf

Download (234kB) | Preview
[img]
Preview
Text
BAB II.pdf

Download (1MB) | Preview
[img]
Preview
Text
BAB III.pdf

Download (288kB) | Preview
[img]
Preview
Text
BAB IV.pdf

Download (837kB) | Preview
[img] Text
BAB V.pdf
Restricted to Registered users only

Download (9MB)
[img] Text
BAB VI.pdf
Restricted to Registered users only

Download (123kB)
[img] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (1MB)

Abstract

Today the Indonesian film industry is currently experiencing of Third Act Phase, where the return of local films in own country. Not spared from the developmental contestation, the film Darah Biru Arema 2 became one of the local film creative industry movements that was developing towards the national scene. In its long journey, the film went through several obstacles, especially the budget constraints were very thin. Various strategies are encouraged, not to forget the marketing communication activities are very central in realizing the success of this film. The research will explain of marketing communication activities carried out by the film Darah Biru Arema 2. The type of research conducted is qualitative research with descriptive research type. As for the subjects of this study include the publications team and the business development team and producers to provide information about the policies held as production leaders. This study uses data collection techniques by interviewing, observing, and documenting held at least four months during the screening and release of film Darah Biru Arema 2 in the Cinema. In this case, the researcher divides the types of marketing communication into 5 parts adapted from Sutisna. But in its implementation the DBA Films only uses 4 types of marketing communications including, Advertising, Sales Promotion, Public Relations and Publicity, Private Sales and does not use Direct Marketing.

Item Type: Thesis (Bachelors Degree (S1))
Additional Information: 201310040311386
Uncontrolled Keywords: Intergrated Marketing Communication, Creative Industry, Local Film, Management, Darah Biru Arema 2
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Social and Political Science > Department of Communication Science
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 16 Jan 2019 01:51
Last Modified: 16 Jan 2019 01:51
URI : http://eprints.umm.ac.id/id/eprint/43308

Actions (login required)

View Item View Item
UMM Official

© 2008 UMM Library. All Rights Reserved.
Jl. Raya Tlogomas No 246 Malang East Java Indonesia - Phone +62341464318 ext. 150, 151 - Fax +62341464101
E-Mail : infopus[at]umm.ac.id - Website : http://lib.umm.ac.id - Online Catalog : http://laser.umm.ac.id - Repository : http://eprints.umm.ac.id

Web Analytics

UMM Institutional Repository is powered by :
EPrints Logo