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PEMANFAATAN MEDIA SOSIAL SEBAGAI SARANA PROMOSI PENGUSAHA KULINER DI KOTA MALANG(Studi pada Divisi Marketing Cafe DW Coffee)

Susilowaty, Retsya Dwiany (2018) PEMANFAATAN MEDIA SOSIAL SEBAGAI SARANA PROMOSI PENGUSAHA KULINER DI KOTA MALANG(Studi pada Divisi Marketing Cafe DW Coffee). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

Social media is an online media that is developing as a means of interaction among various groups around the world. With the internet and easy access to the internet obtained by the urban community, making information spread widely and quickly without requiring large costs. The advantages of this internet can then be maximized again with interactive social media users to conduct promotional activities through Instagram social media. The aim of the researcher is to describe the use of social media as a means of promoting culinary entrepreneurs in the city of Malang in the marketing division at the DW Coffee cafe. This study uses a qualitative approach with descriptive type and with a naturalistic basis. DW Coffee's marketing cafe division consists of 4 (four) people who are the subject of research with observation and semi-structured data collection techniques. Data analysis techniques using interactive analysis of Miles and Huberman (data collection, data reduction, data presentation, and conclusion drawing) using triangulation method as a test of data validity. The result of the research is that the use of social media is motivated by the needs of the DW Coffee Malang cafe marketing division through the use of social media in the form of Instagram. In addition, they also have goals, benefits, impacts and choices in using Instagram social media as a promotional tool conducted by Cafe DW Coffee's marketing division.

Item Type: Thesis (Bachelors Degree (S1))
Additional Information: 201210040311149
Uncontrolled Keywords: Social Media, Promotional Facilities, Culinary Entrepreneurs, Marketing Division, DW Coffee.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Social and Political Science > Department of Communication Science
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 15 Jan 2019 01:22
Last Modified: 15 Jan 2019 01:22
URI : http://eprints.umm.ac.id/id/eprint/43269

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