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PENGARUH KOMUNIKASI INTERPERSONAL HUMAS TERHADAP KEPUASAN WARTAWAN DALAM MEMPEROLEH INFORMASI (Studi Pada Wartawan Wilayah Kriminal Kabupaten Malang)

Noviantikoso, Tjipto Aldike Wandari (2018) PENGARUH KOMUNIKASI INTERPERSONAL HUMAS TERHADAP KEPUASAN WARTAWAN DALAM MEMPEROLEH INFORMASI (Studi Pada Wartawan Wilayah Kriminal Kabupaten Malang). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

One of Public Relations activity is establishing relations with media, or commonly called by media relations. Researcher see the influence of media relations which is conducted by public relations to journalist to find information. Media relations aim to publish an agenda or news of company or organization. There are many approach factor that public relations do in media relations activity, one of them is interpersonal communication. This research intends to answer a question “Is there any influence between interpersonal communication public relations with satisfaction of journalist in obtaining information?”. Therefore, this research aims to know the influence between interpersonal communication of public relations through journaly satisfaction by study on journalist region Malang District. Theory that used in this research is social penetration theory by Irwin Altman and Dalmas Taylor. This theory explains commonly when communication process take place with other people, there will happen gradual process, an adaptation process between both. Man likened to red onion consists of layers thus means layer of personality. This research included in explanative type in the form of a questionnaire which distributed to 37 samples. Sampling technique uses non-probability, while the type of sampling technique is saturated sample. For data measurement from questionnaire, validity test and reliability test, and data analysis using simple linear regression test. Hypothesis test result shows simultaneously, the value of the test results shows F arithmetic of 1.092 and F table of 0.344 with a significant level of 5%. In the calculation of coefficient of determination (R2) of 17.9%. This means there is influence between interpersonal communication variables to journalist satisfaction in obtaining information. So H1 is acceptable and reject H0. Empirical model of simple linear regression test of this research is Y = 102,459 + 0,548X.

Item Type: Thesis (Bachelors Degree (S1))
Additional Information: 201310040311237
Uncontrolled Keywords: Interpersonal Communication, Public Relations, Journaly Satisfaction, Media Relations
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Social and Political Science > Department of Communication Science
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 14 Jan 2019 01:53
Last Modified: 14 Jan 2019 01:53
URI : http://eprints.umm.ac.id/id/eprint/43230

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