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ANALISIS PENJUALAN SUSU PASTEURISASI DI SALFARIN MANDIRI

Salsabila, Naila (2018) ANALISIS PENJUALAN SUSU PASTEURISASI DI SALFARIN MANDIRI. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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PENDAHULUAN.pdf

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Abstract

The market opportunity of milk processing home industry or Micro Small and Medium Enterprises (SMEs) in Indonesia is high, due to the great potency of dairy cows in East Java. This research aims: 1) to understand the pasteurized milk sales at Salfarin Mandiri; 2) to analyze the factor which affect pasteurized milk sales at Salfarin Mandiri; 3) to analyze the forecast of pasteurized milk sales at Salfarin Mandiri. The research is located at Krajan Village, Dau, Malang and is categorized in descriptive quantitative research. The population in this research is Salfarin Mandiri consumers. The sampling method is the accidental sampling technique. The tool analyze are multiple linear regression analysis and least square method. The research results shows that, 1) The fluctuation sales of pasteurized milk is caused by two factors. First, there are certain days which are not include in the schedule of pasteurized milk distribution, so there are no sales in those days. Second, the pasteurized milk is not marketed everyday. 2) The factor which affected the pasteurized milk sales at Salfarin Mandiri with F (simultan) test are product, price, promotion, and place which significantly affected the sales, while the factors with t (partial) test are product, prices, and promotion. 3) The sales forcasting with equation model is predicted to move to the right way, it means the sales will increase.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201410210311169
Keywords: Sales, Milk Pasteurization, Forecast
Subjects: S Agriculture > S Agriculture (General)
Divisions: Faculty of Agriculture and Animal Husbandry > Department of Agribusiness (54201)
Depositing User: Agung Gallant Setiabudi
Date Deposited: 11 Jan 2019 02:05
Last Modified: 11 Jan 2019 02:05
URI : http://eprints.umm.ac.id/id/eprint/43171

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