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PENGARUH CITRA MEREK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Produk Sepatu WAKAi Mall Olympic Garden Malang)

Aprilliawati, Devi Wahyu (2018) PENGARUH CITRA MEREK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Konsumen Produk Sepatu WAKAi Mall Olympic Garden Malang). Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This study aims to understand the influence of brand image, product quality and price toward purchasing decision Wakai produc in Mall Olympic Garden Malang. In this study the method using purposive sampling with consideration of customers who have bought Wakai product in Mall Olympic Garden Malang. Data collection using questionnaires. Analysis of data in the study using multiple linier regression analysis. The results of this study can be concluted that brand image, product quality and price positive and significant to purchasing decision Wakai shoes.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201410160311295
Keywords: Brand Image, Product Quality,Price and Purchasing Decision
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 10 Jan 2019 07:12
Last Modified: 10 Jan 2019 07:12
URI : http://eprints.umm.ac.id/id/eprint/43157

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