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PENERIMAAN PEMBACA TENTANG PESAN “MALANG STRUDEL” SEBAGAI OLEH-OLEH KHAS MALANG (Studi Resepsi pada Follower Akun Instragam Amazing Malang)

Rezky, Rima Wahyu Gowo (2018) PENERIMAAN PEMBACA TENTANG PESAN “MALANG STRUDEL” SEBAGAI OLEH-OLEH KHAS MALANG (Studi Resepsi pada Follower Akun Instragam Amazing Malang). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This research is about the reception of the society about the message of Malang Strudel as the signature souvenir in one of posts from Amazing Malang instagram account. The researcher finds that there are pros and cons from the readers toward the message of Malang Strudel that becomes one of the new signature souvenirs of Malang. Therefore, the researcher proposes the research problem that is how is the readers’ reception toward the message of “Malang Strudel” as the signature souvenir of Malang (study of reception on Amazing Malang’s instagram account followers). The method used was reception of the society since basically the society are actively perceiving the message and cannot be separated from the factors influence it. The approach used was qualitative with descriptive type. The research subject was determined by using purposive sampling technique. The data resources in this research were primary data resource in form of interview result and secondary data resource in form of books. The data collection was done through interview and documentation. The interview results then were analyzed by gathering the data, and then reducing, serving and drawing conclusion. From the research result, it was found that there were three research subjects in opposition side, each of one research subject was in dominant and negotiation side. It showed that there were more readers denied the message of Malang Strudel as the signature souvenir of Malang.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201410040311413
Keywords: Reception Study. Message. Social Media. Instagram.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 09 Jan 2019 04:11
Last Modified: 09 Jan 2019 04:11
URI : http://eprints.umm.ac.id/id/eprint/43083

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