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PEMANFAATAN MEDIA INTERNET SEBAGAI SARANA PUBLIKASI HUMAS (CYBER PUBLIC RELATIONS) (STUDI PADA BAGIAN HUMAS PT PUPUK KALIMANTAN TIMUR)

Aulia, Mohammad Afif Dzikra (2018) PEMANFAATAN MEDIA INTERNET SEBAGAI SARANA PUBLIKASI HUMAS (CYBER PUBLIC RELATIONS) (STUDI PADA BAGIAN HUMAS PT PUPUK KALIMANTAN TIMUR). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

Internet media was a major requirement to provide various information. Through internet media, all information can be shared and obtained from anywhere through various types of platforms. In the field of Public Relations (PR) of a company, internet media can be used as a publication media, campaign media and some other needs. The purpose of this study was to find out how the use of internet media as a publication media in Pupuk Kaltim Public Relations. The research used descriptive qualitative approach. Meanwhile, data collection techniques used semi-structured interviews and observations. The subjects in this study were Pupuk Kaltim Public Relations employees, more specifically in the Publication and Documentation division and there were additional one informant, a manager of Pupuk Kaltim Public Relations. The results of this study indicated that Pupuk Kaltim Public Relations used internet media as advertising, marketing media, as well as information platform. In publishing through the internet, Pupuk Kaltim Public Relations divided into two types, namely internal media and external media. The media were divided based on the target and type of information. Furthermore, in utilizing internet media, Pupuk Kaltim Public Relations will involve vendors to maximize the management of the company's internet media.

Item Type: Thesis (Bachelors Degree (S1))
Additional Information: 201410040311270
Uncontrolled Keywords: Public Relations, Internet Media, Publication
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Social and Political Science > Department of Communication Science
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 08 Jan 2019 04:09
Last Modified: 08 Jan 2019 04:09
URI : http://eprints.umm.ac.id/id/eprint/43045

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