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KRITIK SOSIAL DALAM VIDEO BLOG ( Analisis Isi pada Materi Video Blog Gita Savitri Devi, Playlist “Beropini” Periode 29 Januari 2017 – 05 Februari 2018 )

Solikhah, Juita Maulidatus (2018) KRITIK SOSIAL DALAM VIDEO BLOG ( Analisis Isi pada Materi Video Blog Gita Savitri Devi, Playlist “Beropini” Periode 29 Januari 2017 – 05 Februari 2018 ). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

Social issues that often arise in a particular community system cause conflict that harm other people. Therefore, there is a need to run a control function in the form of critic to maintain the social balance. One of the mass communication media that currently becomes a trend is video blog. The video blog is a new way for people to distribute messages in the form of verbal and non-verbal. The theory applied in this research is new media theory of composition. The theory proposes that human uses employs different logic in choosing what to say to other people in a particular situation. According to O’Keefe there are three logics in composing a message namely expressive, conventional, and rhetoric logics. The method applied in this research is the content analysis method by using a quantitative approach. The analysis unit is by sentence. The research used the frequent appearance unit to analyze the video and sentence clips at the time of the appearance. The technique is by observation and document. After that, there is a reliability test through coding based on an existing category and indicator. The reliability test used the holsty formula, and its result was supported by the schoot pi index formula. Based on the research on the social critic on the video blog by Gita Savitri Devi playlist “beropini” during the period of January 29,2017 to February 8, 21018 there are five categories to analyze namely critic on technology development, law violation, religious affair, social and culture, and politic. The most frequent occurring critic is the one on technology development which appeared for 26.70% and the rarest one is on legal social which appeared for 6.60%. The highest frequency is 12 times with 4 times of verbal indicator and 8 times of non-verbal indicator. For the total analysis, the most dominant character of message is the verbal which appeared for 26 times and the non-verbal only appeared 19 times. The research concluded that the video blog by Gita Savitri Devi playlist “beropini” during the period of January 29,2017 to February 8,2018 that the video blog contains 45 social critics. This critic dominantly consists of technology development and verbal message. This is based on the fact that technology has been an important part of human life on daily basis. Nevertheless, the critic on legal area also is important although it contains the lowest rate of appearance. The law violation must be taken care according to the prevailing law and regulation. Otherwise it will create further issue due to unawareness on the law aspect. This is an attempt to minimize the possibility of further violation towards the law.

Item Type: Thesis (Bachelors Degree (S1))
Additional Information: 201410040311292
Uncontrolled Keywords: Social critic, video blog, quantitative content analysis
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Social and Political Science > Department of Communication Science
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 08 Jan 2019 03:17
Last Modified: 08 Jan 2019 03:17
URI : http://eprints.umm.ac.id/id/eprint/43040

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