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PENGGUNAAN INSTAGRAM STORIES SEBAGAI PERSONAL BRANDING (Studi pada Mahasiswa Ilmu Komunikasi UMM Angkatan 2014)

Putri, Adinda Widhistia (2018) PENGGUNAAN INSTAGRAM STORIES SEBAGAI PERSONAL BRANDING (Studi pada Mahasiswa Ilmu Komunikasi UMM Angkatan 2014). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

Instagram stories are the newest feature from Instagram that allows users to take photos or videos directly or from camera roll, then add effects and layers and add them to their Instagram stories feed. Images or videos uploaded to users' Instagram stories feed have expiration after 24 hours and roll for 15 seconds. Uploading Instagram stories will make it easier for users to express themselves. Instagram stories that used by individuals nowadays are not only used as a medium of communication, information sharing, but also lead the use of Instagram stories as effective media personal branding. The purpose of this study is to describe the use of Instagram stories as personal branding, researchers used the subject of the 2014 UMM (Universitas Muhammadiyah Malang) communication science student. This study used a type of qualitative research. The research method used descriptive. The data collection techniques are interviews, observation and documentation. The data analysis techniques used the analysis of Miles and Huberman. Based on the results of research from the use of Instagram stories as a personal branding for the 2014 UMM communication science students, Instagram stories have become very effective to forming personal branding. The process of forming personal branding through 3 basic components which are distinctive, relevant and consistent. It is known that the five subjects meet the characteristics and consistent components, while still not fulfilling in relevance. There are eight main concepts as a reference for personal branding, which are specialization, leadership, personality, distinctiveness, visibility, unity, persistence and goodwill. Only three main concepts are fulfilled, which are specialization, visibility, goodwill applied by the five subjects. While the other concepts are still not fulfilled. The five subjects must better understand the concept and apply it to the process of forming personal branding that subject did.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201410040311249
Keywords: Use of Instagram stories, personal branding
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Transportation and Communications
Divisions: Faculty of Social and Political Science > Department of Communication Science (70201)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 08 Jan 2019 01:48
Last Modified: 08 Jan 2019 01:48
URI : http://eprints.umm.ac.id/id/eprint/43019

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