PENGARUH TERPAAN IKLAN LAYANAN MASYARAKAT HIV AIDS DI TELEVISI TERHADAP RESPON MAHASISWA TENTANG PENCEGAHAN HIV AIDS Studi pada Mahasiswa anggota KINE CLUB Universitas Muhammadiyah Malang

HAMIDI, AL (2008) PENGARUH TERPAAN IKLAN LAYANAN MASYARAKAT HIV AIDS DI TELEVISI TERHADAP RESPON MAHASISWA TENTANG PENCEGAHAN HIV AIDS Studi pada Mahasiswa anggota KINE CLUB Universitas Muhammadiyah Malang. Other thesis, University of Muhammadiyah Malang.

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Abstract

Advertisement HIV AIDS in televison very effective too supply news persuasive to audience whose watching advertisement, advertisement having positive influence to audience via massage what they haves, message and news what they have gives awarness to audience about HIV AIDS. By cause, how much the influence of display advertisement of HIV AIDS in television to responses of studenys about prevention HIV AIDS Cause effect on rush of presentesion HIV AIDS can explain therical with using theory S­O­R. Pass through advertisement accepted by audience verry influence to response student the object onrush, after looking a view some indicators frequency, appearance, cognitive, affective, behavioral. Metode researce uding is survey with explanation. Meaning of researce explain too porpuses generalision sample to other population, and explain influence one variable to another variable. File has been collecting from quisioner and document. Analisis is regretion simple linier. Looking from result of score analisis coefisien correlation about 0,736 apparently advertisement have influence to response student with 54,1 % enounce of result included in strong category.

Item Type: Thesis (Other)
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Faculty of Social and Political Science > Department of Communication Sience
Depositing User: Anggit Aldila
Date Deposited: 04 May 2012 08:57
Last Modified: 04 May 2012 08:57
URI: http://eprints.umm.ac.id/id/eprint/4300

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