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STRATEGI PEMASARAN KREDIT BNI GRIYA PADA PT. BANK NEGARA INDONESIA (PERSERO) TBK. CABANG MALANG

Deptiani, Nita (2018) STRATEGI PEMASARAN KREDIT BNI GRIYA PADA PT. BANK NEGARA INDONESIA (PERSERO) TBK. CABANG MALANG. Diploma (D3) thesis, University of Muhammadiyah Malang.

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Abstract

This research aims to analyze the right marketing strategy for BNI Griya credit products at PT. Bank Negara Indonesia (Persero) Tbk. Cabang Malang branch. Using Data Promotion Mix to find out what steps need to be done by BNI Malang branch. Based on the results of marketing strategy research conducted, the analysis tool used is descriptive analysis in the form of non-numerical data which includes form data from promotion mix. Bank Negara Indonesia Malang branch, especially in BNI Griya credit products namely Promotion Mix which consists of advertising, personal selling, sales promotion, public relations, marketing direck. By using a marketing strategy that intends to attract debtor interest and maintain the debtor's loyalty.

Item Type: Thesis (Diploma (D3))
Student ID: 201510190511029
Keywords: BNI Griya Credit, Promotion Mix, Marketing Strategy
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HG Finance
Divisions: Faculty of Economics > Diploma of Banking and Finance (61406)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 07 Jan 2019 03:07
Last Modified: 07 Jan 2019 03:07
URI : http://eprints.umm.ac.id/id/eprint/42973

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