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STRATEGI PEMASARAN TABUNGAN FAEDAH PADA PT.BANK BRI SYARIAH CABANG MALANG

Nuriyanti, Fatimatus (2018) STRATEGI PEMASARAN TABUNGAN FAEDAH PADA PT.BANK BRI SYARIAH CABANG MALANG. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

The purpose of this study is to find out how the marketing strategy to increase the number of faedah savings customers used by BRI Syariah Bank Branch of Malang. This research method used descriptive quantitative design. The data Collecting were obtained from primary and secondary by using interview and documentation that aimed to describe the marketing strategies in increasing the number of customers at faedah savings. The result of the research showed that marketing strategy used by BRI Syariah Bank Branch of Malang were 4P analysis, place, price, product and promotion. Based on the results the strategy of savings product made by BRI Syariah Bank Branch of Malang had been successful. It shown from year 2011-2017 the increase number of customers had never decreased. The average increase in the number of customers of BRI Syariah Bank Branch of Malang every year is ± 800 Customers. It was affected by the promotion made by BRI Syariah Bank Branch of Malang.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201410190511037
Keywords: Marketing strategy, strategy implementation and increasing number of customers
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HG Finance
Divisions: Faculty of Economics > Diploma of Banking and Finance (61406)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 05 Jan 2019 02:12
Last Modified: 05 Jan 2019 02:12
URI : http://eprints.umm.ac.id/id/eprint/42936

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