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Komunitas Digital AIMI dan Gerakan Sosial Berbasis Facebook

Kusumaningrum, Demeiati Nur and Hardyanti, Winda and Pradana, Hafid Adim (2017) Komunitas Digital AIMI dan Gerakan Sosial Berbasis Facebook. Journal of Islamic World and Politics (JIWP), 1 (1). pp. 71-89. ISSN 2655-1330

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Abstract

This study describes the Association of Breastfeeding Mothers Indonesia (AIMI) as an NGO that has built social movements to support breast feeding and nursing mothers in Indonesia. AIMI as a socio-political actor shapes the perception and behaviour of society to ensure the maternity right that has been recognized by the World Health Organization (WHO). This research uses qualitative-descriptive method with inductive approach. The data obtained through the online media content analysis, interviews, and literature study. It concludes thatfacebook became instrument of internalization of ideas, the dissemination of ideas, and claims of truth for AIMI where: 1) Breast milk is the best food for infants, 2) nursing is a baby and mother’s rights that should be supported through government policy and infrastructure, and 3) breastfeeding barriers experienced by mothers can be overcome with well established methods and knowledge. AIMI’s digital community was createdinteraction in the form of presents text and images that lead to perceptions and behaviour indirectly strengthen the enactment of Government Regulation No. 33 in 2012 and 2013 Permenkes No. 15. The online publicationhas involved AIMI campaigns, educational information, socialization, training and consulting through facebook or discussion service with Lactation Counselor.

Item Type: Article
Uncontrolled Keywords: digital community, maternity, NGO, policy, social movement
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HQ The family. Marriage. Woman
J Political Science > JZ International relations
Divisions: Faculty of Social and Political Science > Department of International Relations
Depositing User: Demeiati Nur Kusumaningrum
Date Deposited: 04 Jan 2019 09:35
Last Modified: 05 Mar 2019 06:44
URI : http://eprints.umm.ac.id/id/eprint/42888

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