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PENGARUH BAURAN PROMOSI (PROMOTION MIX) TERHADAP KESEDIAAN MUZAKKI MEMBAYAR DANA ZAKAT, INFAQ, SHADAQAH (Studi Pada Lembaga Zakat Nurul Hayat Cabang Madiun)

Egawati, Akhirulana (2018) PENGARUH BAURAN PROMOSI (PROMOTION MIX) TERHADAP KESEDIAAN MUZAKKI MEMBAYAR DANA ZAKAT, INFAQ, SHADAQAH (Studi Pada Lembaga Zakat Nurul Hayat Cabang Madiun). Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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BAB I.pdf

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Abstract

The study uses a quantitative approach, the object of research in the Madiun branch of Nurul Hayat. A total of 100 data were successfully collected using a survey method with random sampling technique. Data analysis techniques used are multiple regression analysis techniques. The results showed that: 1) the advertising variable had no significant positive effect on the willingness of muzakki to pay zakat funds, infaq, shadaqah to Nurul Hayat Madiun Branch. 2) personal selling variable has a significant and dominant influence on the willingness of muzakki to pay zakat funds, infaq, shadaqah to Nurul Hayat Madiun Branch. 3) public relations variables have a significant positive effect on the willingness of muzakki to pay zakat funds, infaq, shadaqah to Nurul Hayat Madiun Branch. 4) direct marketing variables have no significant effect on the willingness of muzakki to pay zakat funds, infaq, shadaqah to Nurul Hayat Madiun Branch. Simultaneously the promotion mix of the four variables tested significantly affected the willingness of muzakki.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201410510311123
Keywords: Advertising, Personal Selling, Public Relations, Direct Marketing, Muzakki's Decision
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HJ Public Finance
Divisions: Faculty of Islamic Studies > Department of Islamic Economics (60206)
Depositing User: Sulistyaningsih Sulistyaningsih
Date Deposited: 03 Jan 2019 09:41
Last Modified: 11 Jul 2019 03:07
URI : http://eprints.umm.ac.id/id/eprint/42857

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