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PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN BOOKSTORE UMM

Santoso, Luky Triani (2018) PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN BOOKSTORE UMM. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This research is conducted to know the significant effect of service quality variable and price to consumer purchase decision of UMM Bookstore. The sampling technique uses purposive sampling technique with a total sample of 100 respondents who have bought a book at UMM Bookstore using a questionnaire for data collection. The analysis tool used Double Linear Regression is used to test the effect of independent variables on dependent variables. The results showed that service quality and price had a significant positive effect on purchasing decisions because it had a significant value smaller than 0.05 (<0.05).

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201410160311027
Keywords: Price , Purchase Decisions , Servive Quality .
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: CKO Repository
Date Deposited: 28 Dec 2018 08:29
Last Modified: 28 Dec 2018 08:29
URI : http://eprints.umm.ac.id/id/eprint/42689

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