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PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK JAMU HERBAL TEMUVIT

Mauriza, Achmad (2018) PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK JAMU HERBAL TEMUVIT. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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PENDAHULUAN.pdf

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BAB I.pdf

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Abstract

The research aims to analyze the promotion mix of purchasing decision of herbal medicine product of Temuvit. The research was conducted in Malang Raya, the research was conducted from February to March 2018. The research method used was survey method using questionnaire, data collection was done by distributing questionnaires, interviews, and observation. Data analysis in this research uses multiple linear regression, test of determination, and statistical test. The results showed that promotion mix including advertising, sales promotion, public relations, personal selling, and direct marketing simultaneously to purchase decision was 0.000 <0,05 and F value counted 9,715> F table 2.60, so it can be concluded that there is influence of advertising , sales promotion, public relations, personal selling and direct marketing simultaneously to purchase decisions. Advertising Variables, sales promotion and personal sales affect consumer decisions in buying Temuvit livestock products. Advertising Variables are very influential on consumer decisions because it has the highest value of Sig. for the effect of advertising on purchasing decisions is 0.002 <0.05 and t count 3.432> t table 2.063.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201410350311109
Keywords: Promotional Mix, Consumer Decision, Temuvit, Herbal Medicine.
Subjects: H Social Sciences > HB Economic Theory
S Agriculture > S Agriculture (General)
Divisions: Faculty of Agriculture and Animal Husbandry > Department of Animal Husbandry (54231)
Depositing User: Agung Gallant Setiabudi
Date Deposited: 28 Dec 2018 02:44
Last Modified: 28 Dec 2018 02:44
URI : http://eprints.umm.ac.id/id/eprint/42658

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