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PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP LOYALITAS MEREK TEHBOTOL SOSRO

Ariani, Elfrida (2018) PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP LOYALITAS MEREK TEHBOTOL SOSRO. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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PENDAHULUAN.pdf

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BAB I.pdf

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Abstract

This study aimed to determine the effect of brand image and product quality to brand loyalty of Tehbotol Sosro. In this study the sample was 120 respondents using purposive sampling method with consideration of customers who have bought and consumed Tehbotol Sosro at least three times at Indomaret in the city of Malang. Data was collected using questionnaires. Analysis of data in the study using multiple linier regression analysis. The results of this study can indicate that brand image and product quality either partially or simultaneously have a significant effect on brand loyalty.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201410160311277
Keywords: Brand Image, Product Quality,Brand Loyalty
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: CKO Repository
Date Deposited: 27 Dec 2018 02:14
Last Modified: 27 Dec 2018 02:14
URI : http://eprints.umm.ac.id/id/eprint/42614

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