Gusti, Dimas Prasetyo (2018) PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN SMARTPHONE VIVO. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

The research aims to test the influence of brand image and product quality towards consumer buying interest of VIVO smartphone. Analytical techniques used was multiple linear regression analysis and test of classical assumptions. From the data collected by using questionnaire (question form) by the number of sample as many as 100 respondents. Research results showed that simultaneously the brand image and product quality take effect significantly to consumer buying interest of VIVO smartphone in Active student at University of Muhammadiyah Malang. Research results showed that partially all variables of brand image and product quality have positive and significant effect towards consumer buying interest of VIVO smartphone in Active students at University of Muhammadiyah Malang

Item Type:	Thesis (Bachelors Degree (S1))
Student ID:	201310160311147
Keywords:	Brand Image, Product Quality, and Buying Interest
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Faculty of Economics > Department of Management (61201)
Depositing User:	CKO Repository
Date Deposited:	27 Dec 2018 01:50
Last Modified:	27 Dec 2018 01:50
URI :	http://eprints.umm.ac.id/id/eprint/42607

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