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PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN (STUDI PADA PELANGGAN CAFE WARUNK UPNORMAL MALANG)

Salsabila, Desi Riski (2018) PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN (STUDI PADA PELANGGAN CAFE WARUNK UPNORMAL MALANG). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

The purpose of the study was to examine the effect of product quality and price on customer loyalty to customers of Cafe Warunk Upnormal Malang. This study uses multiple linear regression analysis on 120 respondents who have been determined using a quota sampling technique as a sampling method using questionnaires for data collection. The results of the study reveal that product quality and price have a simultaneous positive and significant effect on customer loyalty, product quality has a positive and significant effect on customer loyalty, prices have a positive and significant effect on customer loyalty

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201410160311365
Keywords: product quality, price and customer loyalty
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: CKO Repository
Date Deposited: 27 Dec 2018 01:47
Last Modified: 27 Dec 2018 01:47
URI : http://eprints.umm.ac.id/id/eprint/42606

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