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PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN ICE CREAM AICE (STUDI PADA PELANGGAN DI OUTLET AICE MALANG)

Hakim, D.Muhamad Sidiq Walio (2018) PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN ICE CREAM AICE (STUDI PADA PELANGGAN DI OUTLET AICE MALANG). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

The purpose of this research is to examine the influence of the product quality and the brand image towards the customer’s loyality in Malang Aice Outlet. This research use the multi regression analysis into 120 respondents that have already selected by using the purposive sampling technique as the method of taking sample by using the questionnaire to collect the data. The result of this research reveal that the product quality positively influential and significantly towards the customer’s loyality. The brand image is also positively influential and significantly towards the customer’s loyality. The product quality and the brand image positively influential and significantly towards the customer’s loyality.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201410160311402
Keywords: product quality, brand image, and the customer’s loyalty.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: CKO Repository
Date Deposited: 26 Dec 2018 02:37
Last Modified: 26 Dec 2018 02:37
URI : http://eprints.umm.ac.id/id/eprint/42554

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