HUBUNGAN ANTARA PEMBELIAN IMPULSIF (IMPULSIVE BUYING) DENGAN PERILAKU BERHUTANG (DISSAVING) PADA WANITA KARIR

Andryani, Dwi (2007) HUBUNGAN ANTARA PEMBELIAN IMPULSIF (IMPULSIVE BUYING) DENGAN PERILAKU BERHUTANG (DISSAVING) PADA WANITA KARIR. Other thesis, University of Muhammadiyah Malang.

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Abstract

Impulsive Buying is difficult oftentimes arrested because there is strong motivation to buy, this case accompanied by lustful pleasant feeling and also if do not be controlled by impulsive buying can become indisposed habit or bad habit. Impulsive buying tend to disregard bad impacts which possible happened able to result regret, relate to money have come too far unintentionally which have expended or quality of product bought will caused the problem of finance with swelling budget or expenditure. Impulsive buying is sudden buying which triggered by demonstration of promotion or product in place sell. Buying action based on impulsive can express different behavioral type psychologically, which mentioned including some aspect that is purchasing with spontaneity, full of strength of intensity and compulsive, existence of ambition and stimulation, and not care about the effect of buying. While behavior owe is an action, activity or owe such as reduction of total saving or take other budget money redundantly, mortgaging even sell valuable goods which owned until borrow money on the other side, effect of excess expenditure of consumption above their earnings. This research including quantitative research where its population are woman employees of PT. PLN (Persero) APJ Malang which amount to 45 jobholder. As for taking sample by using total sampling. Data collecting by using two scale are buying impulsive scale and dissaving scale. While analyze data method which used in this research is correlation of product moment. From result of research which have been done by researcher and from data which have been got can be taken conclusion that there is positive correlation and significant ( r=0.818, P=0.000) between impulsive buying and dissaving, it is means if value at buying impulsive variable is increase will followed also by increase at dissaving, and also on the contrary, if impulsive buying is decrease will followed by decreasing at dissaving as for effective contribution of impulsive buying variable at dissaving is 66,9% which seen from determinant coefficient (r ) is 0.669). It is means that buying impulsive variable render 66,9% to dissaving while the rest 33,1% is other variable which do not check.

Item Type: Thesis (Other)
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Faculty of Psychology > Department of Psychology
Depositing User: Zainul Afandi
Date Deposited: 04 May 2012 06:43
Last Modified: 04 May 2012 06:43
URI: http://eprints.umm.ac.id/id/eprint/4255

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