UMM Institutional Repository

PENGARUH KUALITAS LAYANAN DAN SUASANA BARBERSHOP TERHADAP KEPUTUSAN MEMILIH BARBERSHOP (Studi pada konsumen Raja Cukur Barbershop Candi Panggung Malang)

Fakhruddin, Ahmad Imam (2018) PENGARUH KUALITAS LAYANAN DAN SUASANA BARBERSHOP TERHADAP KEPUTUSAN MEMILIH BARBERSHOP (Studi pada konsumen Raja Cukur Barbershop Candi Panggung Malang). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

[img]
Preview
Text
PENDAHULUIAN.pdf

Download (3MB) | Preview
[img]
Preview
Text
BAB I.pdf

Download (928kB) | Preview
[img]
Preview
Text
BAB II.pdf

Download (1MB) | Preview
[img]
Preview
Text
BAB III.pdf

Download (1MB) | Preview
[img] Text
BAB IV.pdf
Restricted to Registered users only

Download (2MB) | Request a copy
[img] Text
BAB V.pdf
Restricted to Registered users only

Download (314kB) | Request a copy
[img] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (3MB) | Request a copy

Abstract

The purpose of this study was aimed to test the partially effect of service quality and barbershop atmosphere on barbershop decision on Raja Cukur Barbershop Candi Panggung Malang. The research population were the consumers for first time use haircut service at Raja Cukur Barbershop Malang, the sample of this study were selected 105 respondents by using accidental sampling method. Using SPSS analyzes performed included validity and reliability, the classic assumption test, multiple linear regression analysis and hypothesis testing use t. The result showed that the service quality and barbershop atmosphere had a positive and significant impact on haircut decision.

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201410160311084
Keywords: Service Quality, Barbershop Atmosphere, Haircut Decision.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: CKO Repository
Date Deposited: 26 Dec 2018 01:42
Last Modified: 26 Dec 2018 01:42
URI : http://eprints.umm.ac.id/id/eprint/42545

Actions (login required)

View Item View Item
UMM Official

© 2008 UMM Library. All Rights Reserved.
Jl. Raya Tlogomas No 246 Malang East Java Indonesia - Phone +62341464318 ext. 150, 151 - Fax +62341464101
E-Mail : infopus[at]umm.ac.id - Website : http://lib.umm.ac.id - Online Catalog : http://laser.umm.ac.id - Repository : http://eprints.umm.ac.id

Web Analytics

UMM Institutional Repository is powered by :
EPrints Logo