PERUMUSAN STRATEGI PEMASARAN DALAM USAHA MENINGKATKAN VOLUME PENJUALAN PADA PERUSAHAAN MEUBEL UD. SETIA ANTIQUES DI SITUBONDO

Andriyana, Norma (2007) PERUMUSAN STRATEGI PEMASARAN DALAM USAHA MENINGKATKAN VOLUME PENJUALAN PADA PERUSAHAAN MEUBEL UD. SETIA ANTIQUES DI SITUBONDO. Other thesis, University of Muhammadiyah Malang.

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Abstract

If related to the amount of sales decline, the strategy made it necessary to hold the change (innovation) to follow current developments and the company leadership is necessary to makes the formulation of marketing strategy, so based on the considerations above, then encourage authors to conduct research with the "Strategy Formulation Marketing In an effort to increase sales volume in Company UD furniture. Antiques in Situbondo faithful. " The purpose of this research is a goal that would achieved from the author in conducting the study are: to formulate Strategic Marketing at UD Furniture Company. Faithful Antiques For Sale can be increased. UD furniture. Faithful Antiques Situbondo have opportunities to utilized include Situbondo economic growth, per capita income Situbondo, Demographics (population), the development of people get married Government Regulation, Technology, and Suppliers. And threats facing a inflation and competitors. While the strength of furniture owned by UD. Faithful Antiques is a form of models, prices, discounts Transport, and Channels distribution. And weaknesses of furniture UD. Faithful Antiques is promotion, and service. Based on the results of the SWOT analysis based on external factors (EFAS) form opportunities and threats and internal factors (IFAs) in the form of strength and weakness UD furniture. Antiques faithful after analyzed the results obtained with the meaning EFAS 2.65 external factors have an influence is on the company's strategic factors UD. Faithful Antiques Situbondo. While on the matrix score values obtained IFAs IFAs is 2.85 which means that internal factors have influenced current against strategic factor UD company. Faithful Antiques Situbondo. Position furniture UD. Antiques in the diagram SWOT faithful are in a position aggressive strategy. Where in this quadrant furniture UD. Antiques loyal are on a very advantageous position. Furniture has the opportunity and strength so that with the power that can take advantage of existing opportunities. At a higher priority SWOT matrix is a dominant strategy that is SO strategy with a value of 4.25 higher compared with the strategy other. In the face of competitive strategy is a strategy used SO which supports an aggressive strategy. UD furniture. Faithful Antiques utilize all power held by the furniture to create and exploit opportunities maximum extent possible.

Item Type: Thesis (Other)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Economic > Department of Management
Depositing User: Zainul Afandi
Date Deposited: 04 May 2012 06:38
Last Modified: 04 May 2012 06:38
URI: http://eprints.umm.ac.id/id/eprint/4253

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