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PENGARUH KEPERCAYAAN (TRUST) PADA TOKO ONLINE (ONLINESHOP) TERHADAP INTENSI MEMBELI PRODUK

Tarwiyanti, Eka Apriliyah (2018) PENGARUH KEPERCAYAAN (TRUST) PADA TOKO ONLINE (ONLINESHOP) TERHADAP INTENSI MEMBELI PRODUK. Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

Online shopping now has become the choice of most people. The activity becomes a person's intention to shop online. Shopping intentions are influenced by benefits, trust, risk, reputation, familiarity. The factor that wants to be examined in this study is a person's belief in intention. This study aims to determine the effect of trust on online store (online shop) on the intention to buy a product. The research design used in this study is quantitative. Data analysis in this study used purposive sampling technique as many as 280 subjects of female students. Data analysis in this study used a simple Linear Regression technique. The results of this study indicate that there is an influence between trust in the intention to buy a product (F = 67,061; p = 0,000 <0,01). The effect of trust-free variables on the dependent variable of product purchase intention is 19.4%.

Item Type: Thesis (Bachelors Degree (S1))
Additional Information: 201410230311236
Uncontrolled Keywords: Trust in onlineshop, intention to buy products
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Faculty of Psychology > Department of Psychology
Depositing User: Administration Library UMM 2
Date Deposited: 19 Dec 2018 11:38
Last Modified: 19 Dec 2018 11:38
URI : http://eprints.umm.ac.id/id/eprint/42329

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