Hubungan Antara Gaya Hidup Hedonis dengan Intensi Membeli Pakaian Fashion Pada Remaja. Skripsi, Fakultas Psikologi Universitas Muhammadiyah Malang

Agustin, Christina Maria (2007) Hubungan Antara Gaya Hidup Hedonis dengan Intensi Membeli Pakaian Fashion Pada Remaja. Skripsi, Fakultas Psikologi Universitas Muhammadiyah Malang. Other thesis, University of Muhammadiyah Malang.

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Abstract

Fashion is a part of the lifestyle. Without denying each person will pay attention to appearance as one part of the lifestyle. Hedonist lifestyle tends to rub off on adolescents in general they are very sensitive to the existence of new things in particular fashion. Appearance is everything, teenagers like to shop in for clothing to adjust to the conditions that are in fashion today. In addition, adolescents who are at a transition age they tend to quickly affected by the outside world. Because in this period more teenagers spend their leisure time together with their peers as a group. At this age, the consumption choices of adolescents are also influenced by the activities practiced, his friends, and the appearance of that generation. The purpose of this study is to investigate the relationship between lifestyle hedonist with the intention of buying clothes in teen fashion. This study is a non-experimental. The population in this study are male and female students in Malang Frateran Catholic numbering 450 people, while the sample is numbered 112 people, drawn by cluster random sampling technique. The instrument used to retrieve data is by using a scale of hedonic scale lifestyle and fashion apparel purchase intention scale. While the data analysis method used is the product moment correlation technique of Karl Pearson. Results of analysis of data obtained r = 0.478 and (p) = 0.000, which means there is a very significant positive relationship between hedonic lifestyle with the intention of buying clothes on teen fashion, which means that if a hedonist lifestyle is high then the intention of buying clothes high fashion will also , and if low hedonist lifestyle it will lower the intention to buy clothes fashiom in adolescents. The effective contribution hedonist lifestyle of intention to purchase fashion clothing at 22.8% which means there are 77.2% of other factors affecting intentions to purchase clothing in teen fashion.

Item Type: Thesis (Other)
Subjects: B Philosophy. Psychology. Religion > BF Psychology
Divisions: Faculty of Psychology > Department of Psychology
Depositing User: Zainul Afandi
Date Deposited: 03 May 2012 08:25
Last Modified: 03 May 2012 08:25
URI: http://eprints.umm.ac.id/id/eprint/4181

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