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STRATEGI PEMASARAN DENGAN PENDEKATAN PROGRAM PERSONAL SELLING PADA PT. BNI PERSERO Tbk. CABANG MALANG

Maalik, Ariq Asmaun (2018) STRATEGI PEMASARAN DENGAN PENDEKATAN PROGRAM PERSONAL SELLING PADA PT. BNI PERSERO Tbk. CABANG MALANG. Associates Degree (D3) thesis, University of Muhammadiyah Malang.

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Abstract

The purpose of this research is to know the marketing strategy with personal selling approach to improve product marketing performance and service provided. The data used is descriptive data, specifically non-numeric data from interviewees and the analysis using SWOT analysis. The results showed that the advantages when using personal selling strategy is lower than the weakness. The opportunities is lower than the threat. The conclusions of that study already done, PT. Bank Negara Indonesia Subsidiary Malang can’t used the marketing strategy with personal selling approach to all the customer, it can use for specific customers.

Item Type: Thesis (Associates Degree (D3))
Student ID: 201410190511108
Keywords: Personal Selling, Marketing Performance, SWOT Analysis
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HG Finance
H Social Sciences > HJ Public Finance
Divisions: Faculty of Economics > Diploma of Banking and Finance (61406)
Depositing User: Retno Widiyastuti Ika Wijaya
Date Deposited: 10 Dec 2018 02:01
Last Modified: 10 Dec 2018 02:01
URI : http://eprints.umm.ac.id/id/eprint/41695

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