UMM Institutional Repository

PENGARUH IKLAN DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE IPHONE X (Studi Pada Konsumen Erafone Malang)

Wijayanti, Noer Putri (2018) PENGARUH IKLAN DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE IPHONE X (Studi Pada Konsumen Erafone Malang). Undergraduate (S1) thesis, University of Muhammadiyah Malang.

[img]
Preview
Text
PENDAHULUAN.pdf

Download (1MB) | Preview
[img]
Preview
Text
BAB I.pdf

Download (642kB) | Preview
[img]
Preview
Text
BAB II.pdf

Download (1MB) | Preview
[img]
Preview
Text
BAB III.pdf

Download (812kB) | Preview
[img] Text
BAB IV.pdf
Restricted to Registered users only

Download (989kB) | Request a copy
[img] Text
BAB V.pdf
Restricted to Registered users only

Download (227kB) | Request a copy
[img] Text
Lampiran.pdf
Restricted to Registered users only

Download (912kB) | Request a copy

Abstract

The purpose of this study is to determine the influence of advertising and product attributes on purchasing decision. The type of this research is explanatory with quantitative approach. Number of samples in this study are 100 consumers of iPhone X smartphone buyers in Erafone Malang. Technique of collecting data was done through questionnaire. The result of research and discussion that has been done then can be conclude as follows: 1) Advertising have a positive and significant effect to iPhone X smartphone purchasing decision. 2) Product attribute have positive and significant effect to iPhone X smartphone purchasing decision. 3) Advertising and product attribute, together significantly have influence to iPhone X purchasing decision. 4) Product attributes become the variable which have the biggest contribution to the decision of purchasing iPhone X smartphone.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201410160311263
Keywords: Advertising, Product Attribute, and Purchase Decision
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: CKO Repository
Date Deposited: 07 Dec 2018 08:54
Last Modified: 07 Dec 2018 08:54
URI : http://eprints.umm.ac.id/id/eprint/41627

Actions (login required)

View Item View Item
UMM Official

© 2008 UMM Library. All Rights Reserved.
Jl. Raya Tlogomas No 246 Malang East Java Indonesia - Phone +62341464318 ext. 150, 151 - Fax +62341464101
E-Mail : infopus[at]umm.ac.id - Website : http://lib.umm.ac.id - Online Catalog : http://laser.umm.ac.id - Repository : http://eprints.umm.ac.id

Web Analytics

UMM Institutional Repository is powered by :
EPrints Logo