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PENGARUH KEPUASAN DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN E-COMMERCE TRAVELOKA DI MALANG

Sumarsih, Ninda Mustiasri (2018) PENGARUH KEPUASAN DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN E-COMMERCE TRAVELOKA DI MALANG. Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This study aims to determine the effect of Satisfaction and Trust on Loyalty of Traveloka e-commerce in Malang. This type of research is associative research. The population in this study is all students who make tickets through the website or online ticket application. The sample used in this study using non probability sampling with purposive sampling variable with the number of respondents as much as 120 respondents. Methods of data collection using questionnaires. This research use multiple linier regression data analysis. Hypotheses tested with Test T and Test F. Test results indicate that satisfaction and trust partially or simultaneously have a positif and significant effect on customer loyalty.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201410160311130
Keywords: Satisfaction, Trust, Customer Loyalty.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: CKO Repository
Date Deposited: 07 Dec 2018 08:35
Last Modified: 07 Dec 2018 08:35
URI : http://eprints.umm.ac.id/id/eprint/41624

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