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PENGARUH KEPUASAN PELANGGAN DAN KEPERCAYAAN PELANGGAN TERHADAP NIAT PEMBELIAN ULANG (STUDI PADA PELANGGAN COKELAT KLASIK CAFE MALANG)

Akbar, Muhammad Zulfikri (2018) PENGARUH KEPUASAN PELANGGAN DAN KEPERCAYAAN PELANGGAN TERHADAP NIAT PEMBELIAN ULANG (STUDI PADA PELANGGAN COKELAT KLASIK CAFE MALANG). Bachelors Degree (S1) thesis, University of Muhammadiyah Malang.

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Abstract

The purpose of this study is to examine the effect of customer satisfaction and customer trust on repurchase intentions. The population in this research is Cokelat Klasik Cafe Malang customer and the sample in this study are 120 customers who are 18-32 years old and have consumed at least 2 times. The method of analysis used in this study is multiple regression analysis. The results of this study indicate customer satisfaction has a significant positive effect on the intention of repurchasing customers. And customer confidence has a significant positive effect on customers' repurchase intentions

Item Type: Thesis (Bachelors Degree (S1))
Student ID: 201410160311433
Keywords: consumer satisfaction, consumer trust, repurchase intention
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: CKO Repository
Date Deposited: 07 Dec 2018 08:25
Last Modified: 07 Dec 2018 08:25
URI : http://eprints.umm.ac.id/id/eprint/41621

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