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PERBANDINGAN EKUITAS MEREK SARIMI DAN SUPERMI (Studi pada Mahasiswa Universitas Muhammadiyah Malang)

Cinintya, Misherly (2018) PERBANDINGAN EKUITAS MEREK SARIMI DAN SUPERMI (Studi pada Mahasiswa Universitas Muhammadiyah Malang). Undergraduate (S1) thesis, University of Muhammadiyah Malang.

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Abstract

This study aims to determine the Comparison of Sarimi and Supermi Brand Equity by using t test analysis tool. The type of research used in this study is comparative. The sample in this study were students of the University of Muhammadiyah Malang, amounting to 100 people. The sampling technique uses purposive sampling method. Based on the results of this study indicate that Sarimi and Supermi brand equity there is no significant difference between Sarimi and Supermi brand equity for students of Muhammadiyah University of Malang.

Item Type: Thesis (Undergraduate (S1))
Student ID: 201310160311007
Keywords: Brand Equity Comparison
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HB Economic Theory
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Economics > Department of Management (61201)
Depositing User: CKO Repository
Date Deposited: 07 Dec 2018 08:16
Last Modified: 07 Dec 2018 08:16
URI : http://eprints.umm.ac.id/id/eprint/41618

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